Pahalgam is a hill station in the north Indian state of Jammu and Kashmir. Mountain trails run northeast to Amarnath Cave Temple, a Hindu shrine and site of the annual Amarnath Yatra pilgrimage. Overa Aru Wildlife Sanctuary is home to animals including brown bears and musk deer. Northeast, the Lidder River runs through scenic Betaab Valley. Southeast, Tulian Lake is flanked by mountain peaks and often frozen.
Kolohoi Glacier, situated up the Lidder Valley, just below Kolhoi Peak is currently a hanging glacier. It is accessible from Pahalgam via Aru and is known to have extended for at least 35 kilometres (22 mi). According to the mountaineers from Jawahar Institute of Mountaineering, in 2008, the glacier receded by half since 1985 and it is not safe to study because it is hollow and has 200-foot-deep (61 m) crevices.
Pahalgam is famous for its scenic beauty and is the jewel of the picturesque Liddar valley located in the high Himalayas. It provides an ideal setting for activities like hiking, trekking, and fishing. It is also the starting point of the annual pilgrimage to the holy cave of Amarnath.
The department of tourism had restarted its activities to revive the tourism industry of kashmir. The government had organised a two days pahalgam festival with a number of cultural activities aimed to attract tourists.
it seems that the promotional activities have given results as a good number of tourists from different states of the country are visiting pahalgam. they are enjoying horse riding and delicacies of kashmiri cuisine in addition to the exhilrating beauty the valley has to offer